Think of the customers and people with whom you already have a business relationship. Most businesses have some existing contacts when they start a mailing list. Gather contacts for your email marketing list You’ll also benefit from professional email templates, automation tools to help you grow, easy ways to manage your email list, and tracking features that show you how customers are responding to your emails. Working with a provider is the only way your business can leverage email marketing to effectively deliver messages to large groups of contacts or subscribers. If you’re serious about email marketing, you need to work with an email marketing service provider. Choose an email marketing service provider Eight things you need to know before getting started with email marketing: 1. Constant Contact customers have real-time access to metrics like open rates, clicks, bounces, forwards, social shares and more. What’s more, email results are easy to measure. Yes, it’s true you can log in with a social media account like Facebook, but you still need to have an email address to sign up for Facebook.Įmail is still the dominant form of communication and smart businesses are using email every day to turn prospects into customers. Whenever you register with a new website or sign up for an account, you need to have an email address. That sounds crazy, doesn’t it? But, think about it. In other words, over half of the people on this planet use email right now. You can send targeted emails based on what you know about your customers – such as likes, dislikes, content preferences, age, location, and buying patterns.Ĭonsider this: according to a 2019 Radicati Group study, there will be more than 4.3 billion email users by the end of 2023, over 100 million more than the previous year. Whether you do it yourself, or through an email marketing provider, marketing to hundreds of customers via email is going to cost you peanuts compared to other channels of advertising. Transactional emails allow businesses to respond automatically to important consumer events, like purchases or shopping cart abandonment, with targeted follow-up emails.Īdditionally, email marketing is relatively cheap.Email allows marketers to reach out to consumers with personalized, relevant, and dynamic messages.Over half of all Internet users check or send email on a typical day.Small businesses can reach substantial numbers of email subscribers who have opted in to receive emails.Smart metrics allow marketers to track an exact return on investment from email marketing.Go beyond dollars: See the full ROI of email marketing.Įmail marketing has several advantages over traditional marketing channels, including:
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